Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
A good copywriter will ensure your message gets conveyed, and a good Web copywriter will ensure your site will be found by people looking for your information.
Articles written to optimize certain keywords increase a site’s rankings in the search engines. Even though the traffic may originate with the articles, many visitors will continue clicking to find out a little more about the site.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
I have reports from clients that saw results such as first page Google listings for specific keyword phrases inside of three months for a site that was otherwise invisible on the Web in a highly competitive market, to analytics reports of more people finding and staying on a site longer since the articles/blogs appeared, not to mention building their business’s credibility and spreading the word on social media.
Website credibility requires patience, dedication, regular updating, and a methodical approach. Find out how these and other online marketing strategies can be performed for you by the J Howard Company.
How much easier is it to sell to a new prospect when there are all types of online posts telling good stories about the solutions the company offers that appeal to the target customers’ needs and wants?
Drive your sales by building trust and relationships with your prospects today and improve your future sales when the customer is truly ready.
Introduce your company, establish trust, tell a story with compelling and unique reasons that are powerful enough to generate interest and to stimulate the client to take action