Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Synergistically, articles, blogs, white papers (etc.), all add to the perception of expertise and authority which supports all sales efforts. By expanding the marketing base through interesting articles, cementing relationships is more easily accomplished before the sale is made.
Generating a useful report also reflects that you are the person or company that additional questions can be answered and opens up all kinds of exciting possibilities.
Introduce your company, establish trust, tell a story with compelling and unique reasons that are powerful enough to generate interest and to stimulate the client to take action