Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
They perform what you don’t want to do because you have enough to do, or don’t know what you need to do, or just don’t want to take the time to do.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Expose your solution to your customers’ problems as the valuable information that it is, not because you want to sell them something but that the information and knowledge is helpful to them.
Articles written to optimize certain keywords increase a site’s rankings in the search engines. Even though the traffic may originate with the articles, many visitors will continue clicking to find out a little more about the site.
To infuse the emotional impact in your advertising and marketing copy you need to expand on the feelings people have. One easy way to accomplish that is to explain why.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
Synergistically, articles, blogs, white papers (etc.), all add to the perception of expertise and authority which supports all sales efforts. By expanding the marketing base through interesting articles, cementing relationships is more easily accomplished before the sale is made.
Concentrate on customers and their problems that your company provides clear solutions for, and tell stories that relate to the customer; leave stroking the company owner’s ego out of it.