Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
They perform what you don’t want to do because you have enough to do, or don’t know what you need to do, or just don’t want to take the time to do.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
Concentrate on customers and their problems that your company provides clear solutions for, and tell stories that relate to the customer; leave stroking the company owner’s ego out of it.