Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
They perform what you don’t want to do because you have enough to do, or don’t know what you need to do, or just don’t want to take the time to do.
As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Expose your solution to your customers’ problems as the valuable information that it is, not because you want to sell them something but that the information and knowledge is helpful to them.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes additional time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.