As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
It is advantageous to update a Web site periodically with relevant organic SEO content to keep the site active with search engines.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
A good copywriter will ensure your message gets conveyed, and a good Web copywriter will ensure your site will be found by people looking for your information.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes additional time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.