Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
A good copywriter will ensure your message gets conveyed, and a good Web copywriter will ensure your site will be found by people looking for your information.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
I have reports from clients that saw results such as first page Google listings for specific keyword phrases inside of three months for a site that was otherwise invisible on the Web in a highly competitive market, to analytics reports of more people finding and staying on a site longer since the articles/blogs appeared, not to mention building their business’s credibility and spreading the word on social media.
Customers want to know what the product or service means to them. They want to see their needs being fulfilled and they want to know that they are making the right choice based on their feelings about the company and its services.