As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Expose your solution to your customers’ problems as the valuable information that it is, not because you want to sell them something but that the information and knowledge is helpful to them.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
Customers want to know what the product or service means to them. They want to see their needs being fulfilled and they want to know that they are making the right choice based on their feelings about the company and its services.
How much easier is it to sell to a new prospect when there are all types of online posts telling good stories about the solutions the company offers that appeal to the target customers’ needs and wants?
Generating a useful report also reflects that you are the person or company that additional questions can be answered and opens up all kinds of exciting possibilities.
Introduce your company, establish trust, tell a story with compelling and unique reasons that are powerful enough to generate interest and to stimulate the client to take action