Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
I have reports from clients that saw results such as first page Google listings for specific keyword phrases inside of three months for a site that was otherwise invisible on the Web in a highly competitive market, to analytics reports of more people finding and staying on a site longer since the articles/blogs appeared, not to mention building their business’s credibility and spreading the word on social media.
Website credibility requires patience, dedication, regular updating, and a methodical approach. Find out how these and other online marketing strategies can be performed for you by the J Howard Company.
If you have little or no experience in Web site design, you are better off having a local source or at least someone in the same country to perform the tasks, plus an experienced SEO writer to generate your copy.
Concentrate on customers and their problems that your company provides clear solutions for, and tell stories that relate to the customer; leave stroking the company owner’s ego out of it.
How much easier is it to sell to a new prospect when there are all types of online posts telling good stories about the solutions the company offers that appeal to the target customers’ needs and wants?