Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
They perform what you don’t want to do because you have enough to do, or don’t know what you need to do, or just don’t want to take the time to do.
As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Several ideas from one blog can further be separated into individual blogs about what your company isn’t a good fit for, and then emphasizes instead what it is perfect for.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
A good copywriter will ensure your message gets conveyed, and a good Web copywriter will ensure your site will be found by people looking for your information.
Articles written to optimize certain keywords increase a site’s rankings in the search engines. Even though the traffic may originate with the articles, many visitors will continue clicking to find out a little more about the site.
Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes additional time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.
Synergistically, articles, blogs, white papers (etc.), all add to the perception of expertise and authority which supports all sales efforts. By expanding the marketing base through interesting articles, cementing relationships is more easily accomplished before the sale is made.