Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Expose your solution to your customers’ problems as the valuable information that it is, not because you want to sell them something but that the information and knowledge is helpful to them.
Take a long, hard look at how you intend to use and market your website. It will require an investment of time and to periodically update it with newer and more relevant information, especially if it contains items for sale.
How much easier is it to sell to a new prospect when there are all types of online posts telling good stories about the solutions the company offers that appeal to the target customers’ needs and wants?