Social Media Marketing is a relatively inexpensive advertising platform. Someone is made aware of something and shares what they found with others by posting comments about it on a social media site such as Twitter, LinkedIn, Facebook, and others. Almost half of all American adults have subscribed to at least one social networking site.
A small business can grow and establish an online presence and a following just as effectively and easily as a large corporation. Social media has influenced e-commerce and global business market growth allowing exponential business exposure.
Smart online marketers use a dynamic social media marketing plan to maximize their ability to connect with potential customers.
Social media can reduce expenditures traditionally spent on conventional marketing methods while reaching a larger market in real time. With today’s mobile devices, this is enhanced further and faster.