Business Blog Writing is for attracting and engaging an online audience. Blogging helps increase brand awareness, inform and persuade your audience, and establish thought leadership.
Blogs help to answer your reader’s most important questions and improve search dominance.
A collection of high-quality blogs gives your sales team a cache of content to share with prospects, helping to answer questions and assist a meaningful sales discussion.
It is safe to say, in this day and age, that most business owners only care about one thing in marketing: ROI (return on investment).
Publishing consistent, high-quality blog material requires time and resources many organizations don’t have or don’t want to invest in. Often these same companies rely on less than capable people to write the blog material which more often than not proves to be a waste of their time and of the space that could be used for more purposeful marketing efforts.
Often, businesses neglect to manage their online marketing. They frequently create a website that is awful or totally ineffective. They also don’t maintain it or improve it. Why even bother having a website?
The results are then dissatisfaction and eventual blogging abandonment. If no one reads it, why do it?