Optimized website Copywriting combines the most relevant keywords used in search queries with your company’s message using techniques that will help elevate your site’s search results position. The most effective Web pages incorporate understanding what the customer thinks together with how a Web crawler ranks your Web site.
Help your sales to increase with advice and useful tips that support and enhance your brand as the go-to source for customer satisfaction. Build thought leadership and relationships instead of just settling for generating leads for cold calls.
Penetrate more of your market with benefit-driven content that drives business to your website and phone. Be found easily and more dominantly for the more profitable products that you sell by saturating the Internet with:
- Story-telling pieces on a regular basis, such as a monthly e-newsletter
- Generating frequent social media messages for Facebook, Twitter, Google+, and LinkedIn that drive traffic to the Website, and increase reach and engagement
- News releases, blog posts, case studies, and summaries driven by company research and publications
- E-mail Marketing
- Pay-per-click Ads
- Banner Ads
- Bait Pieces
- Case Studies
- E-mail Campaigns
- Press Releases
- Tips and Reports
- Website Content
- White Papers
Further research into your industry will reveal terminology and keyword phrases your customers use when searching online for similar products as yours. Discovering trends and keyword use produces optimized content for maximum benefit.