A good copywriter will ensure your message gets conveyed, and a good Web copywriter will ensure your site will be found by people looking for your information.
Articles written to optimize certain keywords increase a site’s rankings in the search engines. Even though the traffic may originate with the articles, many visitors will continue clicking to find out a little more about the site.
To infuse the emotional impact in your advertising and marketing copy you need to expand on the feelings people have. One easy way to accomplish that is to explain why.
Each layer of complexity of your website will add a little more work and cost. That is where a good website designer will help you with the many choices of features available.
The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.
Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes additional time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.
I have reports from clients that saw results such as first page Google listings for specific keyword phrases inside of three months for a site that was otherwise invisible on the Web in a highly competitive market, to analytics reports of more people finding and staying on a site longer since the articles/blogs appeared, not to mention building their business’s credibility and spreading the word on social media.
Synergistically, articles, blogs, white papers (etc.), all add to the perception of expertise and authority which supports all sales efforts. By expanding the marketing base through interesting articles, cementing relationships is more easily accomplished before the sale is made.
Website credibility requires patience, dedication, regular updating, and a methodical approach. Find out how these and other online marketing strategies can be performed for you by the J Howard Company.
If you have little or no experience in Web site design, you are better off having a local source or at least someone in the same country to perform the tasks, plus an experienced SEO writer to generate your copy.
Customers want to know what the product or service means to them. They want to see their needs being fulfilled and they want to know that they are making the right choice based on their feelings about the company and its services.
Concentrate on customers and their problems that your company provides clear solutions for, and tell stories that relate to the customer; leave stroking the company owner’s ego out of it.