Let’s forward-think your digital marketing. You’ve updated the website. Great, now what you need is to get people to notice it and find what you sell or promote that they want or need. You need an online presence in order to make money. Customers won’t find you just because your website is new(er). They will…
3 Simple Steps to Smash Barriers and Generate New Business So how do you turn prospects into customers? First, you have to get to the decision-maker and he or she needs a reason to want to listen to you. If you have been in sales you have experienced prospects or their gate-keepers who tell you…
Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week
Effective email campaigns generate interest and provoke prospects to respond, saving salespersons’ valuable time that they can dedicate to closing more sales.
They perform what you don’t want to do because you have enough to do, or don’t know what you need to do, or just don’t want to take the time to do.
As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
Concentrate on delivering value to your target audience.
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems.
Several ideas from one blog can further be separated into individual blogs about what your company isn’t a good fit for, and then emphasizes instead what it is perfect for.
It’s a fact: At some point in time you will sell or transition the business to someone else, or die and leave that responsibility to someone else. Will you get the most for your business when the time comes to sell? Do you know what dollar amount you want for your business?
It is advantageous to update a Web site periodically with relevant organic SEO content to keep the site active with search engines.
Expose your solution to your customers’ problems as the valuable information that it is, not because you want to sell them something but that the information and knowledge is helpful to them.