The following writing tips will help you to generate content for websites, blogs, white papers, articles, social media engagement, and more. Refer to this often and add to it as trends change or as ideas emerge.
Write opinion/controversial posts
Take time to express your personal views on a particular topic. Provoke a challenge to others’ conceptions or misconceptions and boost the discussion.
Write in the 2nd person
“You”, “your”, “yours” are powerful words, especially when addressing a single person such as in an email. They establish a direct connection between you, the writer (like this just did), and your readers.
Make your readers feel like what you write is posted just for them, and therefore, feel like leaving feedback.
Asking your readers about their personal experience with a particular product shows your readers that you and/or others share an experience and that their opinion matters to you.
Allow readers to comment on your blog
Writing useful and insightful content builds your reputation as an expert in the subject matter. Comment on their blogs as follow-ups (which will probably net you some backlinks as well).
Concentrate on delivering value to your target audience
Write with your target audience in mind. Visitors reading your blogs have specific needs. Focus on speaking to those needs and solving problems. This encourages feedback and contributions to your reputation as an expert.
Don’t strive to 1000-word blogs just because a famous someone else does. Brevity is more important because people want the short story instead of a long, drawn-out explanation.
Edit your material to incorporate all your ideas and brief enough to encourage visitors to read it in full. Use spacing and elements that break the natural paragraph flow, like lists, subheadings, links to other pages, images, etc.
Write for humans and then optimize the text for search engines with SEO elements and for social media use.
What writing tips are generating your readers’ comments the most?