You may have seen the advertisements for getting lots of traffic to your site in an effort to generate a higher page dominance with search engines like Google.
If you have reviewed what others have said about Traffic Swarm, Instant Buzz, and other downloadable programs, you will find that the one common point reviewers share is that there is little to no interest in generating value or making profitable connections in this way; just website traffic.
But what good is website traffic if visitors aren’t converted into customers?
Help people make better decisions
Businesses want more sales. In order to achieve more sales, there has to be more interest and awareness. There also has to be faith in the product, and that is where the public relations (PR), marketing, and advertising efforts shine.
The problem with traditional advertising is that the messages are received as intrusive or annoying; online advertisements are mostly ignored by today’s savvy online users.
The problem with marketing is that it takes time and expertise to drive qualified business leads. Both cost money, and neither is as effective as public relations. People tend to trust what other people trust (the good ole’ word-of-mouth testimonial is reliable, isn’t it?).
And that is where online social media was originally intended to help people make better decisions.
In recent years social media has been deluged by people manipulating the original intention of finding out what the market has to say, by influencing the market with “personal” points of view. For example, there are those who would state many excellent qualities of a cosmetic product or shoes, for a couple of examples, and receive free items from the manufacturers of the items mentioned for praising the product so favorably in their popular blogs and websites.
Use social media to promote your business
In order for companies to continue being competitive and noticed by web surfers, it is necessary for marketers to have their presence as prominent where people search.
The major effort then is effectively communicating useful and informative solutions for the target market to secure your particular market niche as the authority for the product or service searched.
This has multiple advantages, one being that common customer desires, questions, and problems can be addressed by the information in articles and blogs that can easily be read and remembered by customers. This saves time for the salespeople and also the customer.
It also helps secure in the customer’s mind that you understand their wants, needs, and desires, and that they are not alone.
Posting your content on your website is a good idea, but getting that information seen and shared by others requires a little more effort. If you are a typical business owner you have limited time.
I can’t tell you how often I hear the groans and moans from business owners and marketing professionals assembled at any number of workshops and seminars complaining about having to spend more time tasked with one more “important” marketing function.
If it were up to most C-level executives, they would scrap the whole thing because there isn’t (or hasn’t been) a clear and direct way to generate leads to quality prospects and customers.
Recommend your site to other readers
Periodically post new, useful ideas to the readers in specific categories at these social media sites. Point readers of other blog posts to the pages of your website that offer more solutions and insights that will help inform and educate the readers of the blogs you find.
Solidify your position of authority of the subject matter with each blog and article you offer. Gain links back to your website (important to Google) by placing the URL to your blog page that speaks to the readers’ interest.
For example, if you have found another blog page that is helpful for a topic that you specialize in, you could share your blog page with readers of the blog you found and generate some interest in your website by first registering your name and website (usually required to complete), then leaving your website URL in the identification field prior to placing the comment.
Say something in the other blog’s comment section like, “I recently wrote a good blog at [blog URL] that addresses [the topic] that you may find interesting.”
Periodically revisit the blog sites you comment on to join the conversations and become a supportive and helpful contributor to that community rather than a one-time commentator.
You may find a source like the J Howard Company to fulfill these tasks for a fraction of the cost of hiring someone full time, as larger companies do, if these efforts are too time-consuming for you.