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The well-intentioned engineers that write Web site material are excited about technical items and can talk all day about them, but that isn’t the best way to attract and win new customers, unless the benefits to the customer are highlighted first.Details
Embarking on a link-building campaign can absorb hours and days of time and effort, and once the contact is made or an email address discovered, it takes additional time to ask for a link to an outside site, especially if the other business is unfamiliar with the company who is asking for the link.Details
I have reports from clients that saw results such as first page Google listings for specific keyword phrases inside of three months for a site that was otherwise invisible on the Web in a highly competitive market, to analytics reports of more people finding and staying on a site longer since the articles/blogs appeared, not to mention building their business’s credibility and spreading the word on social media.Details
Synergistically, articles, blogs, white papers (etc.), all add to the perception of expertise and authority which supports all sales efforts. By expanding the marketing base through interesting articles, cementing relationships is more easily accomplished before the sale is made.Details