As you probably know by now, blogs are a great SEO technique and build credibility for the site and the business, showing solid, consistent, current activity that search engines take notice of.
Visitors add to the site via the blog comments and questions. This activity enhances the page dominance, elevating the importance around topics, key words and phrases. Based on what is introduced to the Internet and linking to the site, if it is truly engaging it will be shared via social media sites such as Twitter, Facebook, LinkedIn, and others.
The older technique to get more for the effort
Create two blogs a week and post them at your Web site. Submit the blogs to blog and RSS feed submission sites with highest page rank (PR 5 and up). Each time you add content to a website such as a blog, submit the site’s URL to search engines like Google, Yahoo, Bing and others to be indexed.
In addition to a blog where you might invite comments from others, use an RSS feed at the Web site.
Share each blog with as many social networking sites and blog submission sites as relevant. Social networking has proven to be a fast way to get the website URL information onto the Internet and get it noticed by search engines.
Combine and edit the two blogs into one informative article and submit the article as a press release to as many press release submission sites as you want to pay for. PR Web is a good place and reasonably priced. (Review PR Web prices vs. distribution.)
But note, Google and other search engines will only post one version of content. Ezinearticles.com, for example, will not post an article at all if it has identical content appearing elsewhere on the Internet. Hence, the next step.
Rewrite/edit the article with the same information but in different ways (also known as spinning) and submit the spun articles to as many free article submission sites as you can make time for, never using the same version, thereby only offering original content to each site. Be sure the piece is relevant to specific categories.
Repeat the process each week; two more blogs, combining the blogs to an article, and spinning multiple versions of the article, and submitting to submission sites.
Now, some people suggest that since Google implemented algorithms Penguin, Panda, Hummingbird and who knows what other creature is in the works, that article submission is a thing of the past, but editors at press release sites are still hungry for good quality content.
So, as long as your press release article reads like information and not an advertisement, your press release will get published. This is where a good SEO copywriter is invaluable to your online marketing.
It’s plain to see how much mileage the information used to be able to get employing older strategies and tactics.
Making the most of every blog effort today
Blog and article creation, editing versions, and then submitting to hundreds of article, blog and RSS feed submission sites, directory submission sites, and dozens of social networking submission sites. But these are less important now, with the algorithm updates of search engines like Google.
Today, marketers are working more methodically. Writing blogs are more important to specific objectives. Planning consists of what to do after the blog is posted, as well as who it is intended to inform, educate, and impress.
In addition to writing effective Web page and blog content, there are link-building techniques used referencing blog posts and website pages: at social media, blog, and forum posts (“Hey, there’s a good blog article at [blog URL link] that speaks to [subject in the post] that your readers should see”).
Email marketers will engage more email recipients by referencing how-to articles, white papers, podcasts, videos, and blogs, to fuse a relationship-building strategy through helpful information and knowledge their clients and prospects can use and will appreciate.
Content marketing is built around solid SEO practices integrated into organic content, proven to get excellent responses fast. Blogs, white papers, case studies, tip sheets, press releases, and articles are an integral part of that strategy.
The J Howard Company has the experience to handle all online B2B marketing and more, at a fraction of hiring someone full time.