Let’s forward-think your digital marketing. You’ve updated the website. Great, now what you need is to get people to notice it and find what you sell or promote that they want or need.
You need an online presence in order to make money. Customers won’t find you just because your website is new(er). They will most likely find you when your site is found on search results for keywords and phrases they are searching for.
Your site has a better chance of positioning higher in search results the more your site is authoritative and trusted.
If you plan to put an email campaign together, a good website or a web page will support everything you tell in your emails. You will benefit highly with blogs, reports, answers to frequently asked questions, and newsletters.
With newsletters, for example, people will give you their email address for the newsletter subscription. Same for reports and other items.
To gain more trust and rank well in listings there are things you can do. Pay-per-click and banner advertisements are one way to get the ball rolling but can become expensive.
Links to your website from other authority websites are considered of the highest value. Google will place more search emphasis on sites with links from sites considered useful to people for finding quality information.
And why should authority sites link to you?
Your website should have multiple examples of solutions you provide to customers. You can’t have too many. But it takes time to develop these accounts so that they are easy for readers to understand, retain, and identify with.
You can also make videos to place on your site and to share on other sites such as youtube.com, for example.
But to start with, you will want to share stories on your website. When you do, seek out other bloggers commenting on similar topics as your stories, and let them know in their blog comments section that you have something of value to share with their readers and provide them with a link to your story.
Or, you can e-mail them directly and mention the blog you read and provide them a link to your story at your website.
You can share your stories with social media and people can then share your tweets and mention the articles with more people interested in the topic.
You can submit articles to publishers who often have online versions of their printed publications. They sometimes include outside submissions, though you’ll have a better chance of getting it published if you buy ad space, but that’s another form of advertising.
If your customer base is primarily local, establish a local presence by submitting your business’s information on the many local sites. See the free site https://moz.com/local/search to learn what they are and see how you are listed (or not).
An experienced SEO copywriting professional can be invaluable to you. He can save you time and headaches by producing things the right way the first time. It’s also less expensive and keeps things fresher than trying to do it all yourself.
Start compiling stories/blogs to your website and start sharing them with others (forums, social media, etc.). Or, generate a Web page that promotes a free report or an offer and collect their email addresses for future offers. In the promotion, you can sell products.
You can set up affiliate marketing systems where others can also sell your products. You can also sell other business’s products from your web page and subsequent email offers.
Share your posts on social media sites as well as other authoritative bloggers’ sites.
Media buying to expedite the process
You can also spend a small amount of money to place ads on Facebook, Google, and popular sites targeting specific buyers. You can show up at the top of the search results for specific words/phrases using search advertising. Use videos, too or include them in your posts and emails. YouTube is the second largest search engine in the world and growing.
Consider buying a list with another topic-related source whose email list is made up of people interested in what the list owner is selling that is related to what you offer.
Test different content and track the results to continually refine your content.
Remember, there are no guarantees so take things in manageable steps.
Rely on the services of the J Howard Company for all your digital needs. Contact a digital marketing specialist today.