Adding a blog to your site can help the site’s search engine ranking. Blogging with relevant content can have your Web site noticed by many search engines and other sites if the content is relevant enough for other readers to want to share it with their connections. The problem seems to be with what to contribute to the blog and how often.
While The J Howard Company recommends at least a frequency of one new blog per week, there is no magic formula to elevate your site’s ranking in the search engines, so I suggest that you instead concentrate on the actual content of sharing what you want others to know. Therein seems to be a problem for most Web marketing efforts.
The enthusiasm is good enough to get the blog started, but without something to say, something good to contribute, it becomes one more chore for the Web site owner who would probably prefer to throw all the marketing out the window and concentrate on the core business.
The key to blog posting is to continue to post ideas; fresh and interesting content that continues to add to your marketing messages, even if it is only a commentary of something that needs to be addressed.
If an idea is usable and beneficial to you or your clients and customers, why not share it with the world on your blog page.
Think of specialization blogging
A great way to conjure more ideas is to explain what your business is not. That’s right! Tell the world what your business isn’t, thereby highlighting what your business is in the next sentence and following paragraphs. That way there is no question about your specialty and your expertise.
Several ideas from one blog can further be separated into individual blogs about what your company isn’t a good fit for, and then emphasizes instead what it is perfect for. This will match your company to more serious clients and customers looking more precisely at what you can do for them. That usually means more serious buyers of what your company specializes in, and is more profitable at selling.
Professional blog writing service
You may first want to enlist the help of a professional blog writing service. This, at least, gets your blog started on the right path and can show you how it should be done. You may be talented enough to justify adding your own entries, or taking over the blog writing campaign, but usually just the opposite occurs.
In the interest of trying to save money, many businesses try their hand at blog writing only to either run out of ideas, or post poorly written material that should be edited, at least, or removed, at worst. They soon find out (but hate to admit) that they are not the writer they need to be. They really need a professional writer (also known as a copywriter, content marketer, Web content developer, etc.) who understands communicating on the Web, and who understands search engine optimization techniques, to get the most out of the effort.
Ideally, you want to get as much information that links to your site as possible in order to increase traffic to your Web site and elevate the site’s ranking in the search engines. That takes frequent postings and relevant content of keywords and keyword phrases that targets the market you are after. A professional SEO writer will know exactly how to accomplish both at the same time.
Make your blog do the work
Customers new to blogging can benefit with three blogs a week initially, and after a few weeks two blogs a week, and after a few weeks one blog a week. The blogs can also be submitted to sites that want to publish the content on their Web sites to reach more audiences who may want to use the content for their purposes, further elevating the Web site’s ranking.
By concentrating on the message, not the frequency of the postings, the content will stay fresh or at least interesting to the reader, and that is the heart of the matter. Make your marketing complete with a blog and fill it with useful information that your customers can appreciate. A good, well-written blog can cement an idea in a customer’s mind and help answer questions that you or your salesmen answer repeatedly, thereby reducing the time spent explaining, while creating time for selling.
Get more from your blog by sharing it on other blog sites, preferably .gov and .edu blog sites. Back linking from other sites is highly beneficial to elevating your website results positioning and .gov and .edu backlinks are considered the highest value backlinks.
So, when you have a blog that contributes to the conversation at a blog site be sure to mention it in a comment to a blog site. Say something like, “This blog was helpful. I also have a blog that your readers of this blog may find helpful and beneficial at [your blog URL].” This usually gets a link and some readers to your blog page.