How to Boost Sales with Inbound Marketing
You may be hearing rumblings that reflect a lack of adequate marketing and advertising even though you have had a website for years. The website hasn’t been updated much since the market has little changed in many years. But your competition has been busy gaining market share using successful inbound marketing techniques that you haven’t.
Sales are not where they need to be. Don’t blame the economy for your woes because all businesses are in the same situation. Your customers have been receiving your competitors for their business. You cannot afford to lose accounts and your sales people are probably looking elsewhere for better opportunities. Your business cannot afford to lose good sales representatives because hiring a new sales person costs the business in time and resources and there’s no guarantee the new person will be any more effective.
Sales representatives are working hard prospecting to find new accounts and clients. Sales reps spend much of their time trying to gain an audience to secure appointments to generate interest in your company. They want to build trust and rapport with the clients. Clients want to do business with established sources and want to believe that they are receiving the most value for their purchases.
Your business may be in one or more of three classifications that will benefit greatly from inbound marketing.
- Your business has a dormant website that isn’t helping to bring in new business because the website is not optimized. Google can’t easily find the Web site, and therefore neither can customers without extra effort.
- The business has missed a lot of new opportunities from not using the Internet to its full advantage with website updates that answer frequently asked questions, tips and helpful stories, articles and blogs, and social media activity. The business relies entirely on word-of-mouth and the sales rep’s activity.
- The company has not established its Internet presence (using local search techniques, for example), which is like having a building with no signs or indications of what the business is and what it provides to its customers.
Inbound marketing is the low cost way to increase business
To make the sales reps’ job more effective and more efficient, Internet marketing techniques such as blogs and articles that supply solutions to customers’ needs, and social media activity that address the challenges of similar groups of clients and customers bridge the gap of communications between businesses and their market.
High quality copywriting is at the heart of stories that inform and reflect customers’ wants, needs, and desires. If a business is lacking in good writing, hiring a professional copywriter is a start.
What do you want your business to be known for? What message and tone do you want to convey to your prospects? Who do you want your audience to include? What are your ideal clients’ and customers’ top priorities, their stress points, and their overall buying habits?
The more interesting your content is the more engaged visitors will be with your business.