Most companies agree that finding the right people to hire to get more out of their advertising and marketing is a challenge. They are concerned that they will be paying highly for a learning curve they associate with their particular business and customers.
Most small- to medium-size businesses don’t have the budget for hiring a part-time marketing professional let alone a full-time marketing agency to drive more business and improve their Internet marketing results. It’s next to impossible to hire someone of value to dedicate their time for less than five hundred dollars a week.
Decisions to Make
What do you want to accomplish? Before you can decide anything you must first nail down the results you expect. How else will you know if you are getting the results? It may be a matter to discuss with whomever you are considering using for improving your sales and marketing, but you need to address this main concern.
What is your time frame? Obviously, it will take some time to see results of marketing and there are never any guarantees, but at least you should have a realistic idea of when you expect to see some results.
How much are you willing to spend? Consider how much it currently costs you to attract and interest a prospective customer. How much time and effort do you expend helping the customer make the decision to buy? If there was a way to shorten the time between customer awareness and actual purchasing, wouldn’t that be of value to you?
What are your competitors doing? What’s working for them? What do you offer that they don’t?
Nail down these before moving forward. It will save you a lot of guessing later. It will also simplify the decisions and clarify realities you may have for your business success.
Steps to Take
Buyers today rely on Internet research more than ever. They look for what other people have commented on and how prevalent the business is regarding the customers’ needs.
To generate more positive responses to your business, do what so many other successful companies do. Put a blog on your website and add to it frequently, every two or three days is optimal, but no less than once a week to begin. As time passes you can update the old blogs and keep the content fresh since few people are going to read more than ten or so blogs.
Often the decision to move forward with making a purchase comes down to how others feel they were treated—the buying experience. This is where social media can be a huge help; it’s word-of-mouth advertising at its best. Once you have the blogs going, you can share them with others at forums, LinkedIn groups, and Twitter, if that is where your audience is, and other social media sites.
Eventually, you can submit articles to print and online publications. The trick is to ensure that the article is not a puff piece for the business, as so many articles tend to be. Puffery will get you no new clients or customers because there tends to be less or no value to them in these types of pieces, and instead tends to be ego-boosting for the people in the article, and nothing more.
The material should be written to help buyers make informed decisions. If it doesn’t do that the material has failed. For example, companies have reported to me that when they write and post a blog on their website they get dozens of responses from customers and interested people and that when they post on their site a blog that I write they get hundreds of responses.
Your Online Marketing Results
Keeping your website fresh is what Google and other search engines want and blogging is easily the best way to accomplish this. Sharing your wisdom on social media sites will generate media conversations and develop links back to your website. Together this is a winning combination for search engine optimization that will lift your Internet value score and elevate your search ranking.
Obviously, this will take some effort and some time. You can do it all yourself for free, or hire an experienced person to do it for you. It depends on your confidence in telling good stories and where to share them, and the time you are willing to dedicate to it.
The J Howard Company can provide the results for you at a minimal price and here’s the big advantage: clients pay a flat fee for blogs and articles which includes editing and a second rewrite if needed for no additional cost. Hourly charges for finding and posting to forums are performed with your prepayment, so it all fits within your predetermined budget.
Any business in any business sector or industry can benefit from these alternatives to expensive in-house or external sources. Fresh content is never-ending and always interesting with benefit-loaded solutions to customer challenges, wants, and needs.
To learn more and get started today, contact your online marketing experts at 269-276-6598.