Top Ten Ranking in 30 to 60 Days

Recently, Google quietly removed PageRank in its Webmaster Tools. Google Webmaster Trends Analyst Susan Moskwa said that people "shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true."

At the FAQ page http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking#pagerank, Google states "... don't bother thinking about [page rank]. [It] is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it's easy doesn't mean it's useful for you as a site owner. If you're looking for metrics, we'd encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business."

The best thing to do is to add relevant content to the site, and to direct outside links to the Web site.

To generate top listing for a more generic topic takes more time and more effort, and the same person that tells you that you can achieve top ten Google index listing, for example, in 30 to 60 days will also tell you that for a generic indexing to be in the top ten may take at least 12 months.

The J Howard Company specializes in creating the search engine index results for businesses and organizations using specific and selective keywords with campaigns that will guarantee listing in the top ten indexes loaclly within 30 to 60 days. We will perform an analysis of your current Web site to determine what the best course of action will be specific to your needs and your market audience. 

Search Engine Marketing Tools

Pay-per-click (PPC) is a powerful tool to achieve excellent targeted visitors in a short time.

Your paid search campaign can be expensive, but it has been said that every major search engine as well as many minor search engines and all sizes of Web sites display paid listings. Most are provided by Yahoo! Search Marketing, Microsoft adCenter, and Google AdWords pay-per-click services. (Jupiter Research states that online marketers will spend $7 billion on PPC advertising by 2010.)

Advertisers use PPC by bidding for the higher price to secure a higher listing than their competitors in an auction style process. The Google AdWords PPC algorithm called Quality Score, awards positions based on several criteria including click-through rate, cost, and relevance of the ad content.

It has been revealed that PPC algorithms today likely favor the big brands and their compelling ad content because the click-through rates are predicted to be higher. The Google and Yahoo sites will display your listings on partner sites in addition to their own search engines. Called contextual advertising, the listings are matched to the content of the page they are displayed on.

Get Started With a Pay-Per-Click Campaign to Boost Your Web Site Ranking

You can get the ball rolling for your Web site by starting with a PPC campaign for several months, and then see if it is profitable for you. It may also tell you something about your existing content and search engine optimization methods, or lack thereof. After you evaluate your PPC results, it may not be necessary to continue using it, since you have enough Web presence to continue progressing with the inertia gained.

You will need to choose keywords carefully, and use more selectively phrased keywords that may have less competition (which are free until clicked on), and have greater value from their lower cost per click.

You will need to determine the correct page URL for arriving at from your paid ads. You may want to use 3 to 5 ad groupings whereby sponsored keywords all trigger a common ad or several ads. You could group your keywords by landing page, by target audience, or by concept that will explain your service or product category.

The J Howard Company can assist you with the many options to choose from and pricing for various keyword phrases to save you money for your particular PPC requirements.