SEO Action Plan

Take advantage of the information and tips below and begin seeing results fast.

• Web site evaluation - An analysis of your existing Web site's search engine rank will reveal your site's strengths or weaknesses and determine a direction for improvement.
• Keyword optimization - Assessing your keywords and keyword phrases for their value and using alternative keywords will constantly improve your site's ranking.
• Professional content development - Consider the advantages of an experienced copywriter or journalist to develop articles if you are unable to or cannot find the time to create content to be submitted to various link sources or the Web site. Deliver higher conversions of Web site visitors to customers with messages that evoke a call to action.
• Usability analysis - Focus on your Web site's persuasion effectiveness and improve the content and the message. Optimize your content for users and search engines.
• Search engine directory submission analysis - Review your current submissions status and strategy to available lists of free search engines and free directories. Using your Web site URL and targeted keywords manually submit your Web site to key search engine-friendly Web directories and dramatically increase your targeted link popularity.
• Link popularity review - Study the inbound and outbound links and the quality of the links to reveal whether some need to be removed and others added to benefit your Web site's popularity. Identify links to your competitors and contact the same or similar sources.
• Social networking efforts - Relevant article writing and submission to quality syndication Web sites, Web logs (blogs), and Web feeds that span the Web will enhance your Web site's search engine ranking.
• RSS feeds and press releases - Create a surge of traffic and links to your Web site. Concentrate on your business sector and location and submit newsworthy articles through electronic means to dozens of quality sources to inform your target audience of information they want and need.
• Setting goals - Your business strategy will guide you to establish milestones and maximize the results of your SEO plan through each step of your targets and timelines.