RSS Feeds, Press Releases, and Articles

To generate higher rankings in the search engines, you need outside links to the Web pages of your site. These links will increase the ranking within the search engines, similar to people telling other people of the great restaurant they found. A good strategy is to submit articles to press release sites and RSS news feeds, comment on social networking sites, and adding blog comments that will direct readers to your site. Search engines notice this activity, and increase the PageRank of your Web site.

Articles should generally be at least 500 words, even though Web pages often are less than 300 words per page. The content needs to be helpful and provide a solution or help solve a problem for the reader.

Add Hyperlinks to your Content

It is advantageous to have hyperlinks using combinations of keyword phrases as appropriate to outside Web sites that support your article's keywords. The rule of thumb is to have at least 6 hyperlinks in your articles, and for every link to your site, two should link to other sources. Use combinations of keyword phrases as appropriate, and when possible, strive to have at least 2 outside links to your Web site.

RSS (Really Simple Syndication) feeds are a great SEO tool for elevating the ranking of your Web site. Generally, your content is written with a lead-in paragraph of about 500 characters, or about 70 words (or three sentences). The content is usually in the form of news or a press release. Your content is saved to your website in a directory and the lead-in is sent with a URL code for the RSS feed submission site to connect back to your site.

For distributing news about your business, RSS feeds are a necessity and help generate more traffic to your Web site. Added attention via the RSS feeds and the press release sites on the Web will further generate higher page rankings for your Web site through the activity generated. RSS allows your messages instant distribution of your updated content to your audience who review a large number of RSS sites in a short time.

Optimized News Releases Target Traffic to your Web Site

Catch the attention of your audience with announcements and releases through superior content that targets traffic interested in your topics and views from press releases to blogs and social networking sites. The J Howard Company will increase your online presence with periodic and affordable widespread media coverage. We can help your company reach its full potential through proven search engine marketing techniques and strategies.

For corporate and small businesses alike, optimized news releases are proven to be essential to increasing traffic to a Web site, matching the company's message to the target market.

The J Howard Company will write content for all your needs and has software to submit to over 50 selective sites at a time so you don't have to spend hours and days doing it one-at-a-time.