Digital Marketing Services and Prices
As you know having a Web site is one thing but having one that ranks high and drives business to it is another. It isn't enough to be ranked well, either. What Web sites need to be truly effective are outside links to it within articles, press releases, reports, brochures and more.
Allow your Web site to be more active with content marketing options.
Advantages of using the J Howard Company
You are obviously interested in direct marketing content and Web content management--copy, strategies, and solutions that work. Here is where you'll find just what you want to know--how it's done, what it costs, why you can't possibly lose.
Web site writing services prices
SEO should normally be done in specific stages:
Stage 1 - Analysis
• Establish goals and target audience demographically and geographically.
• Develop an initial list of keywords that the target audience will use.
• Analyze the site for specific keyword phrases to incorporate into the site based on actual searches nationwide for the most recent 30 days.
• Develop targeted keyword phrases to incorporate within each page of the site. (If the site content is already in place then the content needs to be analyzed and optimized for efficiency and effect.)
Stage 2 - Content
• Create content by adding and modifying pages dedicated to key targeted phrases based on Stage 1 results and evaluation-this organic keyword integration copywriting is long-sustaining in its effects and results.
• Inserting the proper Meta tag content in the headers, text, titles, and descriptions of each page.
• Creating an internal linking strategy within the site to show proper emphasis for targeted pages.
• Ensure each page has the proper headline tags, bold and emphasis tags on key words and phrases.
• Create anchor tags within the site for proper specific linking.
• Integration of Social Media linking icons to enable visitors to Like, Tweet, and share the content with their friends or followers.
• Outbound linking to on-subject content with high Page Rankings (PR).
The above are called On Site work that lays the framework for solid SEO results. Search engines love content, and lots of it. Will the site have a blog, RSS feed, or forum? Web sites with active blogs increase their traffic by 60% over sites that do not.
Off Site Strategies
This involves making sure you are properly listed in the necessary local listings for Google, Yahoo, Bing, Yelp or other relevant listing sites. In addition it involves posting comments on other blogs with back links to your site.
Organic content marketing via articles, announcements, press releases, new hires, employment opportunities, presentations, blogs and other online publications for links back to your site are highly effective methods and practices used by top Internet business sites.
Social Media Strategies
The J Howard Company performs Social Media Management for a limited number of clients on a monthly basis. Posting comments for Facebook, Twitter, LinkedIn and other media would be included. Depending on requirements there is a one-time set up charge of $850, and then the management of the social media at $950 per month.
For a small fraction of what it would cost a company to hire one SEO specialist, businesses are far ahead by using the services of J Howard Company without all the additional employee expenses.
Call 214-485-3680 or email me and get started with your SEO Strategies.
Leverage more results from effective content.
Get the benefits of techniques that have sold everything from an inexpensive piece of jewelry to complex dental products and services, and more; proven techniques that work.
When I work for you, you'll receive copy packed with powerful sales arguments from beginning to end--the kind that make people move. Copy designed to bring in leads, orders, money! You can also take advantage of strategies and solutions to expand your market and create a stronger presence within your market. That's right, you also get a professional that is able to help you market your Web site and your business. But it's better than that.
That's why you'll find working with me such a pleasure. See my brief mention at the Marketing Communications tab. If I'm really going to help you, I believe we should know each other as people first and professionals next.
Just pick up the phone right now and call me at 214-485-3680. Or e-mail me via the Contact page. It's that simple.
Frequently Asked Questions
Okay, then. Suppose you'd like me to write for you, but you don't know how to go about it. I believe I can guess some of your questions:
I already have a Web site, why do I need you?
Often times designers are not programmers, and programmers are not designers. In fact, it's rare to find the exception. What would you say if my programmer evaluated your site's optimization for free? He could find out whether you needed code improvement with robot meta tags or robot.txt files, whether the sequencing of files was placed optimally, whether images were labeled optimally, and more. If your site is like most, you will want these improvements made, fast.
But there's more to creating an effective Web site than appealing graphics and images and you can find out more search engine optimization hints and tips here.
What information should I send you?
Tell me who your intended audience is, what you are selling, and why they should buy. (I have a standard questionnaire that I use, and it's as easy as that.) If I'm missing a key piece or feel something isn't right, I'll ask you about it.
Will you charge me for revisions?
One round of revisions to the original are free. Just tell me what you want changed, and I'll do it right away.
My business is unique. You know copywriting, but...
I understand. Every business is different in some way, and so is your business. But people are pretty much the same now as they always have been. They want the same things. They are cautious of the same things. This is what makes teaching, medicine, psychology--and advertising--possible!
You hire me to translate the features of your product or service into benefits people want. You tell me those features, even the ones common to your competitors that they may not be advertising. I'll do all the rest.
How much does your service cost?
If you want a one-page letter to bring in qualified sales leads, I'll make the replies hum like bees for only $200!
If you want a letter to bring in orders--e-newsletter subscriptions, money donations--you'll get a two-page letter that is guaranteed to please you for only $400.
If you want a more complete, more ambitious letter, you'll get the kind of four-page letter you've been looking for: Not four pages of clever words or filler copy, but convincing, why-they-should-buy, and why-they-must-buy-now, copy; content that makes it a pleasure to send you a check. The fee is $800.
And if you want a single-page letter for other purposes: to clean your list--collection letters- motivate others--inspire the sales force--cordial contact letters and emails--whatever--you will get a letter you'll be proud and pleased to distribute. Fee: $100.
Technical writing like manuals, instructions, guides and tip sheets are also written with the same clarity and precision that ensures ease of use. Call for an estimate and to discuss your specific needs.
We need a brochure too; how much is that?
My price for brochure content is $200 a page. That includes a rough first draft as well. I will also review your final layout, or, if you wish I can produce the layout for an additional $300 per page. That's a bargain!
What about advertisements?
Sure! Whatever kind of writing you want, I'll be glad to do it. And that includes your Web site content and e-mail messages, too. We should discuss the big picture so you can see how everything is interconnected. Then you can make some easy decisions about what to use and when, how, and where. There's no reason to limit the possibilities. How about producing articles, blogs, an ebook?
How do I pay?
I wish I could bill you, but I can't. Here's what works best for all my clients and customers. The first project will be paid into my PayPal account in advance. You are protected and I am, too. Your copy is written especially for your needs and no sophisticated software or other cheating techniques are ever used. But even though you do pay in advance like everyone else, you can be sure you'll be satisfied.
When can we begin?
Right now, if you're ready. Just phone me at 214-485-3680, and in a short time, you'll have the kind of written material you always wanted. It's crisp, clear copy that tells your story, with power, punch, and snap. Copy that doesn't waste time but sells--and keeps on selling through the very last word!
Beware the person that tries to convince you and guarantee you of how well their copy will pull. Results are speculative. You would be better off asking the same person for the winning numbers of a lottery ticket because it isn't possible to know for sure.
And another thing about the word, guarantee. It's as important a word in mail order, public relations and advertising as it ever has been, because unless you, me, and everyone else who sells by mail or online is absolutely upfront and fair, we're out of business, fast. It's the repeat orders and reputation that count. Guaranteed means exactly that.
I can't guarantee how well my copy will pull. And I can't guarantee how much money you'll make with it. But what I can guarantee is this: All of my experience, skill, ability, and heart will go into the writing of that content--and every piece of copy I ever do for you; that's the only way I know how.
How long will this take?
A free initial phone meeting lasts less than 20 minutes. From the questions and answers shared, you will be able to determine your next step and decide what services you want to use--copywriting, blogs, press releases, case studies, manuals, guides, proposals, design, articles, ads, ebooks, newsletters, post cards, white papers, reports-- you name it. An estimate of time and cost will be determined and prepared for your evaluation. Once you commit, I will begin.
What can I expect from your services?
You will see how various strategies with your particular goals in mind are approached well in advance of being executed. I will consult with you at the beginning, middle, and end. You'll get the most effective and efficient solution to help you advertise and market your business. Take full advantage of knowledge gained and the advancements in technology. Evaluate your outcome. Improve future efforts and continue expanding on methods that prove to work best for your business.
Why should I use your services?
I have a team of professionals. We do it all!
You could spend months or more searching for other companies that provide similar services as ours. Screening additional services you may or may not need takes time. You would likely spend an additional 20% to 40% or more for the same services! You will also need someone to dedicate their time for the production.
Consider the many different functions (and the time expended coordinating them) when you independently choose:
- Conceptual artists and writers, copy editors, graphic designers
- Search Engine Optimization (SEO) specialists
- Search Engine Marketing (SEM) Specialists
- Website Analylitics Specialists
- Photographers, videographers, broadcast communications specialists
- Public relations firms, advertising agencies
- Market analysts and researchers
- Marketing directors, art directors, project managers
- Web site developers
- Printing, mailing, fulfillment companies
Advertising agencies, for example, often outsource writing, printing, mailing, and other services to separate freelancers and companies. When agencies and communications departments become busy, these contracted services afford the advantages of keeping deadlines while accommodating existing demands of the customers.
Smart businesses continue to profit from the help of contracted services without adding to the costs for taxes, insurance, and benefits. Everyone wins.
When is the best time to begin?
Your competition is not waiting, so why should you? Results will not magically happen overnight, so chances are if you are pondering your next move, the time is already upon you to take action. Now is the best time to discuss your overall plans and analyze your options. Just call me at 214-485-3680 and get started.
Who uses your services?
Any company or organization will benefit by using my company's services. We have assisted small businesses nationwide with copywriting for Web sites and advertising copy.
You will see the greatest impact from our no-nonsense approach to increasing market share, improving advertising and marketing response, and achieving more profitable sales.
From non-profit organizations to fortune 500 companies to the single-person, self-employed company, there is always room for improvement with my services.
Where are you located?
The J Howard Company originated in Dallas, Texas. The operation recently relocated halfway between Chicago and Detroit in Portage, Michigan. Chicago copywriters, Detroit copywriters and Dallas copywriters share a richness of industry diversity and can accommodate virtually any content writing order.
With today's advanced, interactive technology we assist customers across the United States on a daily basis. Most of our contact is accomplished via email and telephone, and you wouldn't know if we were in the next office, across town, or several time zones away. Call or email us today and see how easy it is to use a Web marketing strategy that works. Start with great content and build from there.
Now, let's hear from you. I promise you my very best efforts, always.
Respectfully yours,
Jim Angel
P.S. It will be my pleasure to speak with you. And of course, there's no cost or obligation involved. So phone me now at 214-485-3680. Or email me via my convenient Contact page. (There's a form there that keeps me from getting spam and protects your privacy.)
J Howard Company
Phone: 214-485-3680
|
