Recently the J Howard Company was contacted by a business that needed a plan to leverage another business into settling with them over a disputed manufacturing error. At first thought, Ethics were applied, and after hearing the entire story of how this business had been totally ignored by the manufacturer who botched the job and cost the businessman over $300, 000 and loss of credibility, it was not difficult to empathize with his cause.

The first step was to gather the facts and present them in several different strengths of message. The idea being that if the first posting of the message did not register with the manufacturer that the next stronger message would. The businessman that hired J Howard to write the content (call him Bob-not his real name) approached the manufacturer again with the intent of showing the articles that he assured them would be placed onto the Internet if they did not settle the dispute, was again turned away and the manufacturer basically avoided and ignored Bob.

Bob gave the J Howard Company permission to launch the articles onto article submission sites, RSS feed sites, and social networking sites where the articles appeared first and predominantly when the manufacturer's business name was searched through Google and other search engines.

Within just two days, Bob had a settlement and the articles were removed.

It should be noted that when a page is removed, that the headline or description of the article will remain on the Internet until the host decides to cleanse the site of old or unused articles and postings.

So even though the articles are gone now, the information in the Headline is still active until the cleansing is completed, and that is beyond the control of the person posting the information.

The power of the Social networking site was most impressive in that in just minutes after posting the article, the Web had it posted for the world to read.

This power must be respected!

Social networking should be about improvement and doing good things, but when something like a business settlement could not be completed without litigation, the next best thing is to publicize the dilemma, thereby warning others to use caution when dealing with some businesses.

For example, how many times do you see ads for a writer, or a marketing or advertising entry level position? Typically the well-intentioned job seeker will get properly dressed to meet with the "director" who turns out to be a very young, hip person working out of a rented suite at an office building with no sign on the door, who tries to sell the idea that selling tickets and canvassing is the entry into an advertising career. Usually the advertisement is for an unknown company, but the first thing that the job seeker might do is run a scam test.

Key the name of the company into the search engine browser followed by the word SCAM, and find out what others have to say about them. The blogs and social networks are trying to help others avoid these fly-by-night operators who are notorious for not paying what they said they will and duping people into doing things that generally turn out to be a waste of time. This one simple test uses the power of social networking wisely and is totally ethical and honest, unlike the operators of businesses that attempt to get away with paying very little for work that a person could do for more money on their own.