Elevate your Web site's page ranking by raising the awareness of your business

You want your site to rank higher in Google and Yahoo. You should update and correct any errors such as spelling mistakes that are often seen on Web sites and detract from their professionalism in the reader's mind. It's a good idea to periodically improve your Web site as your market conditions change or your services and products change. Periodically adding information to the Web site is also helpful.

The more activity or awareness about your site, the higher it will rank. Web sites elevate their page ranking when there are links to the site from outside sources. Notices that guide others to click to your Web site elevate the attention of the search engines like Yahoo, Google and MSN which will award more credibility to your site.

This is achieved, in part, by content marketing: drawing attention to your site through articles, press releases, RSS feeds, blogs, and newsletters. The purpose of each is to provide useful information that your market will find educational and helpful, rather than blatantly advertising your company, services or product.

But you want more than visits; you want customers.

You need a pipeline of new business. Every business owner knows that new business development is the most expensive part of sales.

While researching your competitors' and your business's topics (the solutions to problems that your business provides), it's easy to see several services that should have articles or press releases written to educate your customers, adding value and credibility to your business. 

Perhaps your target market would benefit from a guide, or manual, or tips about one of the services your company provides, for example. Within an article or press release you could offer this free guide to anyone who visits your site and simply provides you with an email address to send it to.

Because you provided interested prospects with free useful tips, you have earned some credibility, and by doing so, you have just found serious, prequalified prospective customers that you might otherwise never have known about, and to whom you can follow up with through email marketing to offer your company's products and services. Can you begin to see how this one inexpensive method could quickly increase your business sales?

This lead-generating method can be repeated as often as your business has topics to address and tips or articles to provide.

However, many times the idea of producing newsletters, or articles, or blogs, or an email campaign is stalled because the business's management is either too busy with its operations, or it becomes evident that the task is a chore better left to writers that can continuously develop and deliver the content that would fill the pages of the articles, newsletters, press releases, etc.

That's where we can help.

We believe in the power of words. Think about this: you can pay to see a movie with a popular cast and a mediocre script, or for an unknown cast with a powerful script. Which leaves you more fulfilled?

The J Howard Company is a business that evolved from traditional print advertising, marketing, and public relations into Internet and online communications. The company specializes in managing and directing efforts to increase and improve sales for businesses, primarily through Web concepts and strategies that work. We can contribute to your success either as a copywriting service only or as a manager of a team of designers, artists, Web development specialists, printers, mailers and more working with you and your team of sales representatives and marketing professionals.

We can write content for your advertising and marketing needs, your Web site pages, your direct mail and printed collateral, and we can coordinate and produce email, newsletter, article, and blog campaigns and more to jump-start you business.

We can develop business proposals, media kits, and public relations campaigns, and help you design strategies and tactics based on proven methods and tracking results.

We can develop and produce business plans that can help you prepare for and make informed decisions.

The website (www.jhowardco.com) is packed with useful information, and a free consultation is more than worth the effort of picking up the phone and calling 214-485-3680.

Start with excellent content; it's the edge you need today.